There's one problem many service providers seem to face: Being Seen As A Commodity By Their Clients. It's such a shame, because many service providers, be it web designers, facebook marketers, SEO specialists, copywriters etc, have in-depth knowledge about what they do. It's just that they fail to let their clients and prospects see that. [...]

No matter how good your campaign or how slick your copy, it’ll probably fall flat if you don’t understand your target market well enough. That’s because copywriting and marketing is all about THEM. It’s about crafting messages that can resonate with THEM. It’s about stirring up their emotions and leading THEM down the path to [...]

One question I always like to ask business owners: Why should I buy your products/engage your services instead of your competitors’? (My trademark question) Basically, I’m asking for their Unique Selling Point (USP). I like to know this because if you don’t have a strong differentiation, what’s stopping me from going over to your competitors? [...]

All successful businesses have one thing in common: Constant education to their prospects about the perks of doing business with them. This can be done through ads, social media, brochures, or any channels that allow communication with their prospects. Failure to Educate = Failure to Sell. So here are 5 basic pieces of info you [...]

Everyone fighting for the same limited number of customers, yet no one has a discernible advantage over the other. Profits will always be meager in that kind of setting. They may think that because the particular market they’re in is so big, there’re plenty of customers to go around. What they fail to consider is [...]

Would you like to know how to consistently write killer copy that can instantly convert your prospects into rabid buyers who'll buy from you time and time again? Here're 3 skills (in order of importance) you need to write a killer persuasive copy: 1) Sales psychology You need to know the target audience’s biggest fears [...]

Coming up with a strong USP (Unique Selling Proposition) is always a big challenge for many businesses. But if you do manage to find one, it can definitely help you dominate your niche within a short time, as your prospects will be magnetically drawn to your unique solution. Here’re some qualities a powerful USP must [...]

If you’re a serious entrepreneur or business owner, you’re probably big on reading business related non-fiction books. For persuasive copywriting specifically, there’re many awesome books out there that share powerful copywriting techniques and strategies. Learning from those books, assuming you can grasp and apply what you learn, will make you reasonably good at copywriting. But [...]

Many do not know their competition well. They think that just by doing their own thing to the best of their abilities, then it’s enough. That customers will flock in masses to them. That the profits will flow like a running tap. Perhaps they believe quotes like “The only competition is yourself”, or this classic [...]

When I look through some of my clients' copy (before they engage me), i realise that many of them are committing copywriting's biggest sin: Being Boring! They write their their sales copies like school essays or reports. Long and draggy sentences. Too "proper sounding". Feels unnatural. That's why their marketing materials did not get them [...]