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How to Write an Effective Call to Action?

In the world of marketing, there is this one part of your sales pitch that tells your readers what they should do, and this is known as the “call to action.” Perhaps you’ve seen clickable buttons on a landing page that say “BUY NOW!” or “Subscribe!” or “Give Me Access!” All these are forms of [...]

By |May 21st, 2019|Copywriting Tips|0 Comments

A Quick Guide to Landing Page Optimization

When you are using your website to generate a customer base, of course you will be advised to fill it up with content that entices your audience to get to know more about your products and services, and ultimately try out whatever it is you are offering. However, you cannot rely on a glamourised website alone; nor should you be content with a landing page that tells your readers what to do. You also need to optimize your landing page. […]

By |May 20th, 2019|Copywriting Tips|0 Comments

What is Direct Response Copywriting?

Copywriting comes in different forms and styles. However, while all kinds of copywriting aim for the same thing, which is to convert an audience into a new batch of customers, it is important that you know the kind of copywriting method to use for your business. If you happen to want to do more than just promote your products and services through different platforms, or if you want to focus on laser-targeted conversions, then it is a must that you learn the ins and outs of direct response copywriting. […]

By |May 18th, 2019|Copywriting Tips|0 Comments

Key Reasons Your Business Needs a Viral Headline

One of the goals most business owners want to achieve when working with a copywriter is a viral headline. Well, among many things, going viral gives your brand and business an immediate fifteen minutes of fame, if not overnight stardom. But more than simply becoming popular, there are many other reasons a brand needs to go viral. […]

By |May 17th, 2019|Copywriting Tips|0 Comments

The Importance Of Marketing The Most Lucrative Brand: YOURSELF

The Importance Of Marketing The Most Lucrative Brand: YOURSELF There is a saying that goes, “If you don’t stand for something, you’ll fight for nothing.” Truer words have never been spoken, especially if you’re in the business of running your own business. There is much at stake when you’re a business owner. A whole new [...]

By |October 4th, 2017|Uncategorized|0 Comments

5 Simple & Persuasive Copywriting Tips You Wish You’d Known

I've been critiquing and analyzing many sales/content pieces recently, mostly from friends, students and our very own copywriting team. Here are 5 tips/feedback i gave them about writing styles. BTW, I don't normally focus on the nitty-gritty stuff like this (more big picture stuff like the psychology/strategy behind the words), but the more technical parts [...]

By |January 31st, 2017|Uncategorized|0 Comments

My 3 Most Important Business Lessons Ever

I've been running Wordplay for 3 years. Still lots of things i need to figure out. But i've also figured out lots of other things. Here are the top 3: 1) Business Model Most businesses under-estimate the importance of having a proper business model. This is underrated by many. There're many definitions of business model online, [...]

By |January 12th, 2017|Uncategorized|0 Comments

Avoid This Copywriting Cliché Like The Plague!

Are you going through any of these problems? - No Money - No Girlfriend - No Life - No whatever etc blah blah blah Then this is THE MOST IMPORTANT LETTER YOU'LL EVER READ! ...Really? Seriously? Spent the morning reading through some sales letters online to gain some new insights. More than half of them [...]

By |December 20th, 2016|Uncategorized|0 Comments

3 Copywriting Myths Busted!

People think they know what copywriting is about. Most don't actually. And they can't, unless they've been doing this awhile, like me. I corrected some of my students' misconceptions about copywriting during the workshop. Here are 3 of them: 1) You Need To Know The Product To Sell The Product You don't need to be [...]

By |December 12th, 2016|Uncategorized|0 Comments

3 Huge Content Marketing Myths Debunked

Dear Entrepreneur/Business Owner, In the course of my work as a marketer, I frequently meet ambitious entrepreneurs and business owners like you. Inevitably, our conversations mostly revolve around copywriting/marketing, and Content Marketing is a topic that comes up more often than not. From what I’ve gleaned from these interactions, I’m very surprised at the sheer [...]

By |November 30th, 2016|Uncategorized|0 Comments