Free Website Copy Evaluation

Especially For Entrepreneurs and SME Owners Who Want To Gain A Massive Sales Explosion In Just Weeks!

Discover How To Turn Your Stagnant Website Into A “Money Dispensing Machine”… Giving You A Massive & Consistent Flow Of Leads, Sales And Profits!

All businesses need a website. Most businesses have one. BUT… over 90% of websites out there are not getting consistent results (leads, sales, enquiries)

If you’re one of those stuck with a non-performing website, you’re wasting a HUGE opportunity to milk a lucrative cash cow. In the next 7 mins, I’ll reveal how you can fix this mistake ASAP by simply changing your text…

Don’t Take Our Word For It Hear From High Profile Entrepreneurs

Hear From High Profile Entrepreneurs

“$500,000 Worth of Leads in 4 Months, Plus Increase In Sales by 7X!”

“Previously, my old sales copy was getting me around 3 leads per month. I uploaded Ronald’s copy in early June, and within less than a month, it brought in 60 leads! That’s a 20 times increase in conversions! Not 20%… 20 times!

In terms of dollars, he helped bring in around $500,000 worth of leads through the door… in just 4 months, and increased my sales by 7X! The best thing is I can continue running his copy and see the same awesome results month after month!”

Imran Md Ali, Founder, The Profits Academy, Client Of Wordplay
Imran Md Ali, Founder, The Profits Academy
Co-Author of “Kaizen Business Principles” with International Business Coach Brian Tracy | SPRING Singapore Funding Evaluator | JCI Ten Outstanding Young Persons of the World 2013

“Sold Out The Event And Brought In Over $40,000 Worth Of Sales!”

“Ronald made an important contribution to the success of the Charisma Conference 2013, which was a record breaker in terms of attendance (300 attendees), and brought in more than $40,000 worth of sales.

Ronald will be an important partner in overseeing Charisma Academy’s growth, as we strive to hit new heights in the near future. I’m proud to say that Ronald is a valued member of Team Charisma!”.

Eric Feng, Chief Charisma Officer, Charisma Academy Pte Ltd, Client Of Wordplay
Eric Feng, Chief Charisma Officer, Charisma Academy Pte Ltd
Author Of National Bestseller “Get To The Point | JCI Ten Outstanding Young Persons Of The World 2012

“Turned My Website Into A Money Dispensing Machine!”

“In just 6 months of working together, Ronald’s persuasive copywriting turned my website into a money dispensing machine and helped me get sales commissions of $340,000! His copy writing ability is a lead generation magnet that compels qualified high-net worth prospects to meet with me without resistance. Not only did he get me lots of sales, he helped me cut short my sales cycle radically, and established me as an authority figure in the real estate niche.

He’s worth every penny I paid for as I got massive ROI, and I highly recommend him to anyone looking to get high quality leads and explosive sales!”

Joel Goh, Real Estate Strategist, Client Of Wordplay
Joel Goh, Real Estate Strategist

“Over $250,000 Worth Of Commissions In Just 1.5 Months!”

“Before meeting Ronald, I was piecing and copying bits and pieces of other people’s copywriting. Needless to say, it yielded almost no results.

After engaging Ronald, his persuasive copy helped me rake in over $250,000 worth of commissions in just 1.5 months! With his help, I secured my spot as top salesperson, beating my closest competitor by almost 6X! Many thanks to Ronald for helping me unlock the true power of persuasive copywriting!”

Abdul Haadi, Founder, Redpreneur, Client of Wordplay
Abdul Haadi, Founder

Turn Your Website Into A Money Dispensing Machine

Dear Fellow Entrepreneur,

My name is Ronald, Director of Wordplay. I’m a persuasive copywriter who has worked with plenty of reputable entrepreneurs (you can see their testimonials throughout this page).

Thanks to my persuasive copywriting on their website and/or landing pages, many of my clients have enjoyed 5, 6 or even 7 figure sales… fast 

It’s not that difficult actually. If you know what you’re doing. If you know how to unleash the true power of persuasive copywriting on your marketing materials. But most don’t.

That’s why many entrepreneurs are stuck with dud websites that don’t give them any results.

If you’re one of them, thank heavens you’re reading this. You’ve come to the right place. 

After reading this, and you’ll find your solution to turn your under-performing website into a money dispensing machine.

So let’s get down to it… 

I’ve been asked to evaluate close to 100 websites by other entrepreneurs and business owners, and based on that experience, I’ll share with you 3 common but costly reasons why your website may not be getting you the results you want.

Mistake #1: Placing Too Much Emphasis On Aesthetics (AKA Making Your Site Look Good)

Don’t get me wrong… it’s important that you have a good looking site.

However, a good looking site alone is not enough to get you leads, enquiries and customers.

Many entrepreneurs don’t get that, and pay web designers or design agencies big bucks to come up with a lovely, nice-looking site.

My question is: So What?

So what if you have a nice-looking site if it doesn’t get you any leads?

Do you want appearance, or do you want leads? (Leads bring sales, and sales bring money by the way)

The truth is: Most designers are great at what they do. But most designers don’t know marketing. Meaning they don’t know how to bring you bottom-line business results.

To be brutally honest, if you have a great looking site that doesn’t bring you any leads, enquiries or sales, you just wasted your money.

However… all is not lost. If you combine aesthetics with persuasive copywriting that converts, you could be sitting on a gold mine…

More on that later. For now, let’s move on to reason #2…

Mistake #2: Being Boring !

Remember back in school, we were forced to read tedious amounts of notes, textbooks and print outs to study for tests or exams?

I hated reading them. Because they’re so damn boring. It hurts my eyes and my mind.

Unfortunately, I’m being constantly reminded of those mugging days in school.

Because many websites I’m asked to evaluate have writing similar to those boring school notes and textbooks.

If I’m bored by it, chances are your prospects will feel the same way.

And if they’re bored by your writing, why would they buy from you?

I know that many businesses want to portray a certain “professional” or “corporate” branding. That’s why their writing reflects that: safe, mild and superficial.

In other words, boring.

There’s nothing wrong with wanting a professional or corporate branding.

But being boring? That’s the biggest sin in copywriting!

And many businesses have sinned!

It’s not too late to repent, thankfully. Because just by changing certain words and adding powerful persuasive elements, a corporate website can retain its professional branding, yet be interesting and engaging.

Most importantly, it can get you lots of leads, enquiries and sales.

Now, moving on to reason #3…

Mistake #3: Being Too Technical

Some entrepreneurs have a habit of talking as if everyone knows everything about what they do.

I’ve had meetings where clients talk about their product features in jargons and technical terms only industry players will understand.

In such cases, I had to stop them before they confuse me even further.

Most of the time, their website copywriting is written in the same manner. Confusing and lost on a layman like me.

If their target audience is already highly knowledgeable and sophisticated about their products or services, that’s fine. Go as deep and as technical as you see fit.

But if they’re selling to general consumers who do not know as much, then that’s a big problem.

Because if they can’t translate their product features into layman terms and benefits, there’s no way a general consumer will ever be converted into a lead.

They’ll just be left scratching their heads and wondering what they just read.

Sometimes, entrepreneurs can be too entrenched in their own industry, that they lose touch with what their customers really want.

But if those technical features can be conveyed in a persuasive laymen way, with lots of compelling benefits attached, then conversions will shoot up almost instantly.

More Raving Reviews From High Profile Entrepreneurs

“Raised Our Prices By 66%, Yet Increased Our Revenue By Almost 2X!”

“Our old website kept getting consulting prospects that didn’t understand our value and weren’t willing to pay.

Getting Ronald to weigh-in proved to be a good decision. His persuasive copy was laser-focused on our target audience. Not only could we raise our prices by 66%, we also saw a consistent increase in revenue by almost 2X!

Ronald is a masterful strategist that knows how to get in the heads of our customers for a persuasive advantage. If you’re stuck with a dead-end website that isn’t converting, he’s your go-to-guy!

Eugene Cheng, Director, HighSpark, Client Of Wordplay
Eugene Cheng, Director, HighSpark
Presentation and Storytelling Strategists

300 Leads In 2 Months, More Than 50% Increase, $5,000 Over-Delivered!”

Ronald’s persuasive copy is a game-changer! Thanks to his work, we saw a 50% increase in leads compared to our old copy, and got 300 leads in just 2 months! He also helped us exceed our sales target and make a “bonus” income of $5,000!

Ronald is the guy you must look for if you’re looking to make fast and huge profits. We’re looking forward to partnering long term with him and taking our business to the next level!

Wendy Swee, Director, Wayguru Productions Pte Ltd, Client of Wordplay
Wendy Swee, Director, Wayguru Productions Pte Ltd
E-Commerce Profits Trainer

“Hypnotized My Prospects To Meet With Me!”

“Ronald’s persuasive copy literally hypnotized my prospects to meet with me! Before engaging him for his persuasive copy, it was difficult to stand out among all the numerous financial consultants out there. Ronald helped me come up with a strong USP that differentiated me from others, and identified a gap in the market that I can capitalize on. His marketing funnel was also expertly crafted and took full advantage of the power of online marketing.

The result? He helped me get 250 leads in just 1 month, and increased my sales by 80%! And that’s just the start! I’m looking forward to having a record-breaking year thanks to him! Anyone looking to gain a lot of leads fast, Ronald is your guy!”

Helmi Hakim, Financial Strategist, Client of Wordplay
Helmi Hakim, Financial Strategist

“$25,480 Increase In Sales, Almost Instantly!”

“Ronald helped me with my website copy, and I was greatly impressed by his practical and persuasive approach. After uploading my new and improved copy, I got a $25,480 increase in sales, almost instantly!

If you’re looking to improve your website conversions quickly and exponentially, Ronald is your perfect choice!”

Caleb Ho, Chief Educator, Jump Grades Education Pte Ltd, Client of Wordplay
Caleb Ho, Chief Educator
Jump Grades Education Pte Ltd

“Increased Conversions By 65%!”

“Since engaging Ronald, his persuasive copywriting helped us increase conversions by 65%! His immense understanding of buyer psychology is a game-changer that led to this significant improvement.

Not only that, he regularly goes beyond his job scope to share advanced insights on marketing, business and pricing strategies. He’s one of the best investments a business can make!

Marc Chan, Chief Trainer, Lexis Education, Client of Wordplay
Marc Chan, Chief Trainer
Lexis Education

Turn Your Website Into A Money Dispensing Machine

There are many other reasons for non-conversion of course, but those 3 are the most common mistakes I see from most websites.

So the questions is: Are you making those mistakes?

Is your website a shell that’s just there for appearance’s sake? Do you think your website can be better?

Do you want to make it better, “turn on the tap” to get a consistent flow of leads, and make your website a “money dispensing machine”?

Not only that, but also strengthen your branding and elevate your status to become an authority in your niche?

If yes, you’re in luck. Because I’m going to help you do that.

For a limited time and to a limited number, I’ll be offering a…

Complimentary Website Persuasive Session

I hope that while reading this, you gained some insights into why your website may not be converting.

However, I can do even more to add massive value to you.

To give you more detailed and in-depth feedback. To give you powerful copywriting insights you can potentially apply immediately… to see an instant improvement in your conversion rate.

Here’s how other entrepreneurs have benefited from my persuasive expertise, and what could be in store for you:


See a sudden and massive influx of leads, sales and profits FAST… no matter which industry you’re in, if you’re “big or small”, if you’re B2B or B2C.

reviewer-1Transform your website or landing page into a “money dispensing machine” that gives you a consistent flow of enquiries and customers.



Exert “mind control” over your prospects/customers and get them to do what you want, and do so happily and willingly.



Turn casual prospects into raving and paying customers, and customers into brand champions who’ll buy from you repeatedly, and refer you to their networks.


Dominate your niche by creating a strong unique differentiation that sets you purposefully apart from your competitors.


Many more powerful persuasive copywriting growth strategies that can take your business to the next level.


“Commitment To Deliver Results To His Valued Clients!”

“As a professional speaker, I can sometimes suffer from myopia in my own position in the market. I value frank inputs and feedback from other thought leaders like Ronald. He provided me priceless advice on copywriting and niche positioning which triggered me to reconsider my marketing strategy.

This demonstrated his expertise and utmost professionalism in not over promising in order to get sales, and a commitment to deliver results to his valued clients. Every business needs a “Ronald”, and if you haven’t gotten one yet, get (the original) Ronald himself!”

Coen Tan, Lead Trainer, Ministry Of Influence, Client Of Wordplay
Coen Tan, Lead Trainer
Ministry Of Influence

“Improved My Conversions Massively!”

“Ronald helped me to pin-point several “blindspots” that I missed when running my marketing campaign, and shared some advanced copywriting insights that helped me improve my conversions massively.

I’ve worked with plenty of top marketers around the world, and Ronald definitely ranks among one of the best!”

Gideon, Founder, Business Storytelling Academy, Client Of Wordplay
Gideon F. For Mukwai, Founder
Business Storytelling Academy Author Of Best-Selling Communications Book: “The Science Of Story Telling”

“More Than Doubled The Sign Ups From Previous Year!”

“True story: Ronald’s persuasive copy made me want to buy my own product! He played a big part in helping us drive sign-ups for our Swim Expo Asia 2014 event, and thanks to his persuasive copy and strategic planning, we managed to get 175 sign ups which was more than double the number from the previous year!

If you’re looking for a copywriter that delivers cold, hard, no BS results, Ronald is your go-to-guy!”

Fish Tang, Managing Director, Fishlike Aquatic School, client of Wordplay
Tang Siew Kwan, Managing Director
Fishlike Aquatic School

Turn Your Website Into A Money Dispensing Machine

You Could Be My Next Success Story… 

All you have to do is:
1) Get in touch
Click one of the contact buttons throughout the page. Fill in some simple details like your name, contact number, email and website/landing page URL.

2) Wait while I do my analysis
Give me 2 days tops (inclusive of weekends because I work on Saturday and Sundays too) to look through your website, and put it through my “persuasive analysis test”.

3) Expect my email/call to schedule your complimentary Website Persuasive Session
I’ll schedule a one-hour session with you to share why your website is not converting well, and how you can give it a persuasive facelift to optimize conversions. The session will be at a time and location convenient for us both.

Turn Your Website Into A Money Dispensing Machine

“$20,000 Worth Of Sales From One Email!”

“Ronald helped me make a few tweaks to the content, and the results were instantly spectacular! Within just 2 weeks, we managed to close over $20,000 worth of sales, just from the email Ronald helped us with!

I highly recommend Ronald to anyone looking to skyrocket their profits fast. His vast knowledge of copywriting and human psychology will ensure he helps you explode your profits in no time”

Mervin Client Of Wordplay
Mervin Yong, Director
Instaprint Singapore

“Convert More Visitors To Customers!”

“Ronald helped me improved on my brand story, such that it showcased all the great things about my product, such as benefits, problems solved and solutions offered. Most importantly, he used words to help me create a powerful voice that will resonate strongly with my target audience. I am confident that the story that Ronald has written will help to convert more new visitors to customers on my website. Thanks Ronald!”

Jasmine Kang, Founder, SkinLycious, Client Of Wordplay
Jasmine Kang, Founder

“Lots Of Useful Feedback That Gave Better Results!”

“Persuasive copywriting is tough, but Ronald makes it look so simple! I showed him my landing page that wasn’t converting well, and he gave me lots of useful feedback that got better results instantly. If you’re looking for someone to revamp the copywriting on your website or landing page to get lots of leads and conversions, he’s the one you should look for!”

Tan Jun Wei , Director, Eton Tuition Centre, Client Of Wordplay
Tan Jun Wei, Director
Eton Tuition Centre

You may be wondering why I’m doing this for free, when I can easily charge a few thousand dollars for this analysis.

And even that’s a bargain… because you stand to gain tremendous ROI just by implementing the simple but powerful changes I propose.

So why offer this for free? It’s because I feel a certain sense of responsibility to share what I know and help as many entrepreneurs as I can.

When I first became an entrepreneur, I was totally out of my depth. I did not know anything about running a business.

Yes I could write (not as persuasive as now)… but that’s about it. So I sought help from other established entrepreneurs.

Without their help and support, I would’ve been out of business a long time ago.

Now that I’ve proven myself and my worth to a certain degree, I want to give back to the entrepreneur community.

Persuasive copywriting is a rare skill. It’s difficult to learn and master. Not many can do it well. That’s why there are so many non-performing websites and landing pages out there.

It’s a problem many face. It could be your problem. And I have the solution. YOUR solution.

I want to give it to you. For free.

But only for a limited time, and to a limited number.

I still have other projects I’m working on that’s keeping me busy. As much as I want to, I can’t afford to spread myself too thin.

So I’ll be limiting this free website copywriting evaluation to at most 2 a week.

As for the time period, I really can’t say for now. But when I get really busy, this page will be taken down and the offer will be withdrawn.

It really could happen anytime. Sorry that I can’t give you a fixed timeline. What I do is pretty volatile and ad-hoc.

So if you’re sick and tired of a website that doesn’t get results, and you want a more persuasive website that can get you crazy-high conversions, then please take action and help me to help you.

I promise that what I’ll share will be powerful stuff that can get you a lot more leads, enquiries and sales… fast.

So c’mon. See for yourself how I helped all those other entrepreneurs get those awesome results. Be my next success story. It’ll be worth your while!

Talk soon, Ronald Lye, Persuasive Copywriter, Wordplay

Turn Your Website Into A Money Dispensing Machine

P.S. Some of you may not know me or heard of me before. If so, I invite you to connect with me on Facebook here: Feel free to drop me a PM!

P.P.S.Just want to remind you that my free website copywriting evaluation is limited to only 2 a week, and it could be taken down anytime, depending on my schedule. So if you’re serious about getting my input, please act fast and not miss out!