But that doesn’t mean it doesn’t have “artsy” elements to it. If there’s one powerful art to a killer copy, it’s finding the right words to paint a vivid picture in your readers’ head, capturing their imagination and leading them down the path to the sale. And there’s actually a scientific way of doing that. [...]

I've worked with plenty of established brands/companies. I've also worked with some smaller and newer ones. What i realised is that for my persuasive copywriting skills, getting results for these 2 groups requires totally different strategies. For the established companies, it's a lot more straightforward. The foundation is there already. The fanbase, the branding, the [...]