Coming up with a strong USP (Unique Selling Proposition) is always a big challenge for many businesses. But if you do manage to find one, it can definitely help you dominate your niche within a short time, as your prospects will be magnetically drawn to your unique solution.
Here’re some qualities a powerful USP must have:
1) It promises to fulfil a strong desire among your target audience
List down all the desires your target audience are facing. Use these questions as a guide: Why do they do what they do? What drives and motivates them? What are the goals they want to achieve?
2) It sets you apart purposefully from your competitors
Don’t be different just for the sake of being different. Make sure that your differentiation adds value to your customers. When you’re purposefully different and it fulfils a strong desire they have, that’s when you’re on to something.
3) If possible, latch on to a profitable trend in the market
Consumer behaviour has never been more volatile, and are constantly changing due to market trends, market conditions, social media etc. If applicable to your industry, identify a profitable trend in the market and link your USP to it.
These pointers will give you an idea of how to craft your USP. Do try it out and see the results for yourself!