Avoid This Copywriting Cliché Like The Plague!
Are you going through any of these problems? – No Money – No Girlfriend – No Life – No whatever etc blah blah blah Then this is THE MOST IMPORTANT […] [...]
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3 Copywriting Myths Busted!
People think they know what copywriting is about. Most don’t actually. And they can’t, unless they’ve been doing this awhile, like me. I corrected some of my students’ misconceptions about […] [...]
3 Huge Content Marketing Myths Debunked
Dear Entrepreneur/Business Owner, In the course of my work as a marketer, I frequently meet ambitious entrepreneurs and business owners like you. Inevitably, our conversations mostly revolve around copywriting/marketing, and […] [...]
How My Ex-Corporate Career Almost Killed Me At 24
Quick question: How many of you have had a NEAR-DEATH EXPERIENCE due to your job? Because I have. And it scared me enough to leave it. And by the way, […] [...]
7 Deadly Mistakes In Your Headline That Could Be Killing Sales (And How To Fix Them Instantly)
Many businesses have a great product or service. But for some reason, these businesses seem to lose a large chunk their market share to other companies with “lesser” or […] [...]
Always Over Delivering…
A client of mine engaged a web designer before bringing me onboard. Paid him 2k to revamp the site. Not a big amount, but not irrelevant either. I took a […] [...]
Copying content…
A few weeks back, there was this guy who copied my copy. Then he signed up for my website persuasive analysis. So i gave him some feedback on why this […] [...]
I learned something new about myself yesterday
During a meeting with a client, I was telling her about my Japan trip, and how I spent almost half the time cooped up in some café doing copy and […] [...]
Are You a Commodity to Your Client?
There’s one problem many service providers seem to face: Being Seen As A Commodity By Their Clients. It’s such a shame, because many service providers, be it web designers, facebook […] [...]
Golden rule of copywriting and marketing: Target Market trumps Execution all the time.
No matter how good your campaign or how slick your copy, it’ll probably fall flat if you don’t understand your target market well enough. That’s because copywriting and marketing is […] [...]