Many do not know their competition well. They think that just by doing their own thing to the best of their abilities, then it’s enough. That customers will flock in masses to them. That the profits will flow like a running tap. Perhaps they believe quotes like “The only competition is yourself”, or this classic [...]

When I look through some of my clients' copy (before they engage me), i realise that many of them are committing copywriting's biggest sin: Being Boring! They write their their sales copies like school essays or reports. Long and draggy sentences. Too "proper sounding". Feels unnatural. That's why their marketing materials did not get them [...]

But that doesn’t mean it doesn’t have “artsy” elements to it. If there’s one powerful art to a killer copy, it’s finding the right words to paint a vivid picture in your readers’ head, capturing their imagination and leading them down the path to the sale. And there’s actually a scientific way of doing that. [...]

I've worked with plenty of established brands/companies. I've also worked with some smaller and newer ones. What i realised is that for my persuasive copywriting skills, getting results for these 2 groups requires totally different strategies. For the established companies, it's a lot more straightforward. The foundation is there already. The fanbase, the branding, the [...]