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So far wordplay has created 19 blog entries.

How to Write an Effective Call to Action?

In the world of marketing, there is this one part of your sales pitch that tells your readers what they should do, and this is known as the “call to action.” Perhaps you’ve seen clickable buttons on a landing page that say “BUY NOW!” or “Subscribe!” or “Give Me Access!” All these are forms of [...]

By |May 21st, 2019|Copywriting Tips|0 Comments

A Quick Guide to Landing Page Optimization

When you are using your website to generate a customer base, of course you will be advised to fill it up with content that entices your audience to get to know more about your products and services, and ultimately try out whatever it is you are offering. However, you cannot rely on a glamourised website alone; nor should you be content with a landing page that tells your readers what to do. You also need to optimize your landing page. […]

By |May 20th, 2019|Copywriting Tips|0 Comments

What is Direct Response Copywriting?

Copywriting comes in different forms and styles. However, while all kinds of copywriting aim for the same thing, which is to convert an audience into a new batch of customers, it is important that you know the kind of copywriting method to use for your business. If you happen to want to do more than just promote your products and services through different platforms, or if you want to focus on laser-targeted conversions, then it is a must that you learn the ins and outs of direct response copywriting. […]

By |May 18th, 2019|Copywriting Tips|0 Comments

Key Reasons Your Business Needs a Viral Headline

One of the goals most business owners want to achieve when working with a copywriter is a viral headline. Well, among many things, going viral gives your brand and business an immediate fifteen minutes of fame, if not overnight stardom. But more than simply becoming popular, there are many other reasons a brand needs to go viral. […]

By |May 17th, 2019|Copywriting Tips|0 Comments

Always Over Delivering…

A client of mine engaged a web designer before bringing me onboard. Paid him 2k to revamp the site. Not a big amount, but not irrelevant either. I took a look at the new site. It looks bad. And according to my client, the designer is a tad arrogant, slow in delivering, and demanding. Yeah... [...]

By |October 23rd, 2015|Copywriting Tips|0 Comments

Copying content…

A few weeks back, there was this guy who copied my copy. Then he signed up for my website persuasive analysis. So i gave him some feedback on why this copied version would not work. Despite that, he still went ahead and spent money on ads to see if he'll get conversions. He did not. [...]

By |October 22nd, 2015|Copywriting Tips|0 Comments

I learned something new about myself yesterday

During a meeting with a client, I was telling her about my Japan trip, and how I spent almost half the time cooped up in some café doing copy and planning strategies. And she told me, “You’re such a workaholic!” And I’m like woaaahh whaattt?? That's news to me because I’ve never considered myself one. [...]

By |October 21st, 2015|Copywriting Tips|0 Comments

Are You a Commodity to Your Client?

There's one problem many service providers seem to face: Being Seen As A Commodity By Their Clients. It's such a shame, because many service providers, be it web designers, facebook marketers, SEO specialists, copywriters etc, have in-depth knowledge about what they do. It's just that they fail to let their clients and prospects see that. [...]

By |October 20th, 2015|Copywriting Tips|0 Comments

Golden rule of copywriting and marketing: Target Market trumps Execution all the time.

No matter how good your campaign or how slick your copy, it’ll probably fall flat if you don’t understand your target market well enough. That’s because copywriting and marketing is all about THEM. It’s about crafting messages that can resonate with THEM. It’s about stirring up their emotions and leading THEM down the path to [...]

By |June 3rd, 2015|Copywriting Tips|0 Comments

My Trademark Question

One question I always like to ask business owners: Why should I buy your products/engage your services instead of your competitors’? (My trademark question) Basically, I’m asking for their Unique Selling Point (USP). I like to know this because if you don’t have a strong differentiation, what’s stopping me from going over to your competitors? [...]

By |June 3rd, 2015|Copywriting Tips|0 Comments