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So far wordplay has created 15 blog entries.

Always Over Delivering…

A client of mine engaged a web designer before bringing me onboard. Paid him 2k to revamp the site. Not a big amount, but not irrelevant either. I took a look at the new site. It looks bad. And according to my client, the designer is a tad arrogant, slow in delivering, and demanding. Yeah... [...]

By |October 23rd, 2015|Copywriting Tips|0 Comments

Copying content…

A few weeks back, there was this guy who copied my copy. Then he signed up for my website persuasive analysis. So i gave him some feedback on why this copied version would not work. Despite that, he still went ahead and spent money on ads to see if he'll get conversions. He did not. [...]

By |October 22nd, 2015|Copywriting Tips|0 Comments

I learned something new about myself yesterday

During a meeting with a client, I was telling her about my Japan trip, and how I spent almost half the time cooped up in some café doing copy and planning strategies. And she told me, “You’re such a workaholic!” And I’m like woaaahh whaattt?? That's news to me because I’ve never considered myself one. [...]

By |October 21st, 2015|Copywriting Tips|0 Comments

Are You a Commodity to Your Client?

There's one problem many service providers seem to face: Being Seen As A Commodity By Their Clients. It's such a shame, because many service providers, be it web designers, facebook marketers, SEO specialists, copywriters etc, have in-depth knowledge about what they do. It's just that they fail to let their clients and prospects see that. [...]

By |October 20th, 2015|Copywriting Tips|0 Comments

Golden rule of copywriting and marketing: Target Market trumps Execution all the time.

No matter how good your campaign or how slick your copy, it’ll probably fall flat if you don’t understand your target market well enough. That’s because copywriting and marketing is all about THEM. It’s about crafting messages that can resonate with THEM. It’s about stirring up their emotions and leading THEM down the path to [...]

By |June 3rd, 2015|Copywriting Tips|0 Comments

My Trademark Question

One question I always like to ask business owners: Why should I buy your products/engage your services instead of your competitors’? (My trademark question) Basically, I’m asking for their Unique Selling Point (USP). I like to know this because if you don’t have a strong differentiation, what’s stopping me from going over to your competitors? [...]

By |June 3rd, 2015|Copywriting Tips|0 Comments

Successful Businesses Have One Thing In Common

All successful businesses have one thing in common: Constant education to their prospects about the perks of doing business with them. This can be done through ads, social media, brochures, or any channels that allow communication with their prospects. Failure to Educate = Failure to Sell. So here are 5 basic pieces of info you [...]

By |June 3rd, 2015|Copywriting Tips|0 Comments

Most mediocre businesses are small fishes in a big pond.

Everyone fighting for the same limited number of customers, yet no one has a discernible advantage over the other. Profits will always be meager in that kind of setting. They may think that because the particular market they’re in is so big, there’re plenty of customers to go around. What they fail to consider is [...]

By |June 3rd, 2015|Copywriting Tips|0 Comments

How To Consistently Write a Killer Copy

Would you like to know how to consistently write killer copy that can instantly convert your prospects into rabid buyers who'll buy from you time and time again? Here're 3 skills (in order of importance) you need to write a killer persuasive copy: 1) Sales psychology You need to know the target audience’s biggest fears [...]

By |June 3rd, 2015|Copywriting Tips|0 Comments

How To Come Up With A Strong USP (Unique Selling Proposition)

Coming up with a strong USP (Unique Selling Proposition) is always a big challenge for many businesses. But if you do manage to find one, it can definitely help you dominate your niche within a short time, as your prospects will be magnetically drawn to your unique solution. Here’re some qualities a powerful USP must [...]

By |June 3rd, 2015|Copywriting Tips|0 Comments