About Ronald Lye

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So far Ronald Lye has created 5 blog entries.

The Importance Of Marketing The Most Lucrative Brand: YOURSELF

The Importance Of Marketing The Most Lucrative Brand: YOURSELF There is a saying that goes, “If you don’t stand for something, you’ll fight for nothing.” Truer words have never been spoken, especially if you’re in the business of running your own business. There is much at stake when you’re a business owner. A whole new [...]

By |October 4th, 2017|Uncategorized|0 Comments

5 Simple & Persuasive Copywriting Tips You Wish You’d Known

I've been critiquing and analyzing many sales/content pieces recently, mostly from friends, students and our very own copywriting team. Here are 5 tips/feedback i gave them about writing styles. BTW, I don't normally focus on the nitty-gritty stuff like this (more big picture stuff like the psychology/strategy behind the words), but the more technical parts [...]

By |January 31st, 2017|Uncategorized|0 Comments

My 3 Most Important Business Lessons Ever

I've been running Wordplay for 3 years. Still lots of things i need to figure out. But i've also figured out lots of other things. Here are the top 3: 1) Business Model Most businesses under-estimate the importance of having a proper business model. This is underrated by many. There're many definitions of business model online, [...]

By |January 12th, 2017|Uncategorized|0 Comments

Avoid This Copywriting Cliché Like The Plague!

Are you going through any of these problems? - No Money - No Girlfriend - No Life - No whatever etc blah blah blah Then this is THE MOST IMPORTANT LETTER YOU'LL EVER READ! ...Really? Seriously? Spent the morning reading through some sales letters online to gain some new insights. More than half of them [...]

By |December 20th, 2016|Uncategorized|0 Comments

3 Copywriting Myths Busted!

People think they know what copywriting is about. Most don't actually. And they can't, unless they've been doing this awhile, like me. I corrected some of my students' misconceptions about copywriting during the workshop. Here are 3 of them: 1) You Need To Know The Product To Sell The Product You don't need to be [...]

By |December 12th, 2016|Uncategorized|0 Comments