In the world of marketing, there is this one part of your sales pitch that tells your readers what they should do, and this is known as the “call to action.” Perhaps you’ve seen clickable buttons on a landing page that say “BUY NOW!” or “Subscribe!” or “Give Me Access!” All these are forms of [...]
When you are using your website to generate a customer base, of course you will be advised to fill it up with content that entices your audience to get to know more about your products and services, and ultimately try out whatever it is you are offering. However, you cannot rely on a glamourised website alone; nor should you be content with a landing page that tells your readers what to do. You also need to optimize your landing page. […]
Copywriting comes in different forms and styles. However, while all kinds of copywriting aim for the same thing, which is to convert an audience into a new batch of customers, it is important that you know the kind of copywriting method to use for your business. If you happen to want to do more than just promote your products and services through different platforms, or if you want to focus on laser-targeted conversions, then it is a must that you learn the ins and outs of direct response copywriting. […]